sUMMER OF SOUL

We were selected to produce a promotional trailer for a six-week summer concert music series, designed to captivate the general public and attract future sponsorship. The goal was to capture the vibrant essence of the skies and to present is as a premium, must-attend event that resonated deeply with the community and potential brand sponsors.

The main challenge was to convey the series' lively energy and the crowd's dynamic participation within a limited timeframe while maintaining a cinematic quality that would appeal to both audiences and sponsors. Coordinating with road managers and capturing key performances and crowd interactions were critical to bringing the event’s impact to life.

From ideation to post-production, we employed high-grade cinema techniques, including expert framing, dynamic shots, and meticulous color grading, to create a high-end look and feel. Our team developed a thematic narrative, drafted compelling interview questions, and worked closely with performers and event staff to capture meaningful moments that reflected the concert’s unique atmosphere.

Our work elevated the series’ profile, enhancing its public image and proving instrumental in securing prospective sponsorships, thereby fostering the series' sustainability and growth.